Own your fans
journey

See how it works

Millions of fans travel to sports events each year yet their experience is underserved

The overlooked fan economy

The 95% Opportunity

the largest share of fan experiences and spent occurs when traveling to see a game, yet clubs capture less than 5% of it

Beyond the game

clubs capture only a small fraction what fans experience before and after the game

Fans want a community

they share the same team, same passion, same destination, yet travel separately

Turn fan journey
into value

one branded fan commerce platform where fans book, travel, stay, connect and experience every moment together, while the club strengthens fan engagement, generates new revenue and gains valuable, data-driven business insights

1

Embed in your club site

we drop a club-branded hub for travel and fan commerce straight into your site your colors, your crest, your domain. Live in days, no engineering lift

2

Fans book together

book flights, hotels, and tickets in a single flow, with built-in community channels so supporters can travel and experience everything together

3

Club earn & learn

recurring margin plus first-party data on how your fans travel and spend

4

Sponsors activate

drive dynamic, context-aware sponsor offers that turn exposure into sales, including hotels, flights, and merch

Fans experiences together

a game-specific community for every journey where fans share experiences beyond the game and create memories that last a lifetime

01

Travel as Community

fans experience the journey together, with exclusive fan hubs, meetups, local events, perks and matchday moments

02

Community Pricing

unlocking exclusive group rates for individual bookings with individual freedom by leveraging the power of the community

03

One Seamless Trip

book flights, hotels, and match tickets in minutes in a single flow, all without ever leaving the official club page

Own more fan moments and the value in them

  1. New revenue stream

    create recurring, incremental revenue by monetizing fan travel through a simple, zero-cost model built for shared success. Turn every fan journey into a powerful financial asset

    • New incremental revenue
    • No setup cost
    • Recurring revenue at scale
    Total turnover € 4.26 M
    Total revenue € 453 K
    Revenue per fan € 120
    Total bookings 3,780

  2. Fan intelligence

    transform raw travel bookings into strategic revenue operations. Get actionable recommendations, benchmark your performance against other clubs, and optimize how you manage away-game revenue

    • Actionable RevOps insights
    • Club-to-club benchmarking
    • Game optimization
    Key insights What the numbers are telling us
    Squad travel Bookings of 3+ fans 62 % A third of buyers move two thirds of the away end 62% of travellers come in threes or more · 31% of orders
    Repeat away buyers 4+ trips a season 65 % Your best travellers buy your ticket, someone else's trip 65% of their room spend leaves the club · 12% of buyers
    High-yield couples 2-fan bookings 2.5 × Pairs pay for the good hotel and skip the package 2.5× the room spend of any other party · 38% of bookings
    Late deciders Booking inside 30 days 53 % Half the demand lands after rates have surged 53% book inside 30 days of kickoff · 24% inside two weeks

  3. Sponsors activate

    turn travel into a powerful monetization engine built to seamlessly integrate partner hotels, airlines, insurance, and brands or plug in your own preferred club partners

    • Promote your club sponsors
    • Bring your own supply (optional)
    • Activate travel partners

You Might Have Questions We most definitely have answers.

How much work is this for our team?

Close to none. We embed a club-branded travel hub into your existing site - your colours, your crest, your domain - and it goes live in days, not weeks. There is no engineering lift on club side

Everything after that — inventory, payments, fulfilment, support — sits with us

Whose brand do fans actually see?

Yours, start to finish. Xodus is white-label: fans book inside your world and never hit a third-party checkout. We stay invisible in the fan journey and visible only in your dashboard

Who owns the fan data?

The club does. Every booking feeds first-party data back to you — who travels, how often, how far, what they spend — and it is yours to export and use in your own CRM

We process it on your behalf under GDPR, and we never sell it on

Can we use our travel partner?

Xodus sits alongside them rather than replacing them. Official tour operators, ticketing and hospitality partners can all be plugged into the same flow — the platform is the shop front, not the supplier

Is it licensed, and who carries the risk?

We do. Trips run under ATOL and IATA protection, payments are PCI DSS compliant, and data handling is GDPR-aligned. The club takes the revenue and the relationship; the journey liability stays with us

Turn your fans' travel into your revenue

See the club-branded platform in a live walkthrough tailored to your matchday calendar

Book a demo